A Chili’s fundraising campaign for childhood cancer resulted in 291,000 QR code scans that appeared on coloring sheets and table tents created specifically for the effort.
“With the ever-growing presence of technology in our guests’ daily lives, Chili’s utilized this up-and-coming trend as a unique way to reach our supporters of St. Jude,” Ms. Flowers said. “With more than 290,000 QR codes scanned throughout the campaign, this medium proved to be an effective and tech-savvy way of encouraging guests to donate.”
Read more at: Mobil Commerce Daily
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