Monday, January 19, 2015

Is your site Mobile Friendly? If not - you are losing clients!

What does it mean for a site to be mobile friendly? The top three things are:
1.) Test that can be read without having to scroll
2.) Images that automatically resize
3.) No Flash software use.

As mobile devices are fast becoming the #1 method of accessing the internet, Google has started to send emails to non-mobile website owners to advise them that it't time for a facelift, if not a full redesign. Just because you think your site is attractive,doesn't mean that Google agrees.

An email from Google seen below:


 Some people found out by accident, or are still in the dark, because this notice is usually sent to the webmaster of the site.

Visit your own website on the internet. Do you have to scroll to read the test? Go through each page. How easy is it to read by someone who doesn't know what it should be saying?

A website that hasn't been redesigned for over 4 years is not only out of date in design, it is out of date in functionality - two things that hurt your SEO and potential new clients.

If your website is not delivering the results you need or it's in need of a face-lift to become mobile friendly, let's talk. Click to email us.   We'll listen first to your goals, research your Internet presence and provide our solutions to meet your unique objectives.


Friday, January 16, 2015

Don't plan to do everything, rather - do what's best for your firm

You can have the best looking, snazzy website; and all the social media sites, plus you can be blogging and posting everyday….however, unless you engage your audience, your target market , it can be compared to being the best attorney, with the best case preparation, all the best trial exhibits and pleading your case in an empty courtroom.

Social has become an integral part of an organization’s digital marketing mix. To do this well, you need to strategize an ongoing plan, one that creates relevant and personalized social activity and one where you can do real-time optimization.

It is not a plan of ‘doing everything’ in digital marketing because it’s there, but rather ‘do what’s best’ for your firm.

As with any marketing approach, you must first determine why you want to use social media for and what you hope it will do for you.

The Internet is impersonal, and can support or wreak havoc on your image,  your brand.
When done correctly it can:
  • Give exposure to your experience and expertise
  • Support your reputation 
  • Showcase your testimonials
  • Fit easily into your marketing mix
  • Fit well into time management.
  • Provide a flexible and changeable message
  • Low cost or free*
  •  Level the playing field
Your website should be your Hub, to go-to place to find information about you, your areas of practice, your wins, etc. Social Media post should be engaging, sending people to your website regularly.

Your marketing messages need to "speak to" your target audience - referring attorneys and potential clients, keeping in mind that opposing counsel and jurors will also find this information.


For assistance, training or consultation with your internet marketing, call 800-569-8279