As reported in the Wall Street Journal, over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.
Is your website be ready?
Amit Singhal, a top Google search executive, said in a recent interview that "Google isn't replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words."
When was the last time you had an independent analysis of your website (someone other than your own computer, your employees or customers?)
How good (or great) are your website and internet exposure results?
Your internet strategy should include changes to all your internet profiles, website and 3rd party listings when significant changes in the search algorithms are introduced. The older or incorrect your internet image appears, the more out of date, unqualified or unsuccessful you appear. Make sure your online image matches your real firm image.
Wishing you awesome and continuing success.
Sumner M. Davenport
Sumner M. Davenport & Assoc.
Solutions Consultants
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