Don't plan to do everything, rather - do what's best for your firm

You can have the best looking, snazzy website; and all the social media sites, plus you can be blogging and posting everyday….however, unless you engage your audience, your target market , it can be compared to being the best attorney, with the best case preparation, all the best trial exhibits and pleading your case in an empty courtroom.

Social has become an integral part of an organization’s digital marketing mix. To do this well, you need to strategize an ongoing plan, one that creates relevant and personalized social activity and one where you can do real-time optimization.

It is not a plan of ‘doing everything’ in digital marketing because it’s there, but rather ‘do what’s best’ for your firm.

As with any marketing approach, you must first determine why you want to use social media for and what you hope it will do for you.

The Internet is impersonal, and can support or wreak havoc on your image,  your brand.
When done correctly it can:

• Give exposure to your experience and expertise
• Support your reputation 
• Showcase your testimonials
• Fit easily into your marketing mix
• Fit well into time management.
• Provide a flexible and changeable message
• Low cost or free*
•  Level the playing field

Your website should be your Hub, to go-to place to find information about you, your areas of practice, your wins, etc. Social Media post should be engaging, sending people to your website regularly.

Your marketing messages need to "speak to" your target audience - referring attorneys and potential clients, keeping in mind that opposing counsel and jurors will also find this information.


For assistance, training or consultation with your internet marketing, call 800-569-8279